PURE CREMATION
TV BRAND CAMPAIGN
We were commissioned by Mosaic Films to direct a series of three 30-second TV adverts for Pure Cremation, as part of their brand campaign promoting funeral services.
The films are 2D, character-driven animations centred on a touching and intimate celebration of life. The narrative follows a grandmother as she observes her own funeral — a warm, heartfelt gathering of family and friends sharing memories, laughter, and love.
The gentle tone and warm colour palette reinforce the campaign’s message: that a funeral can be a deeply personal and positive celebration of life.
Mosaic’s creative team approached us with an initial script, which we developed into storyboards, character designs, and ultimately, a complete series of three films. Below, you can explore the creative journey from concept to final production.
